UNITED KINGDOM - Founded in 2007, The Big Lemon is a Community Interest Company (CIC) based in Brighton, UK. They operate a fleet of buses that run on recycled cooking oil which they collect themselves from local restraunts. The waste oil is collected free of charge and then put through a recycling process that produces a biodiesel that emits 75% less CO2 than regular mineral diesel. As a CIC, The Big Lemon operates a variety of contracted transportation services such as bus and coach hire, festival coaches, and public bus services. Profits are reinvested into the company to ensure the bus service remains fun, friendly, affordable, sustainable, and environmentally and socially responsible. For a detailed overview of how The Big Lemon was started and how it has been set up to operate, read the 31 page study: Community-Led Transport Initiatives (pdf).